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Community chests

Once no more than a novelty gong to kick off the football season, the FA Community Shield is now the defining event for millions of discerning fashionistas. But what are the key learnings from this year’s parade of style icons and body-beautifuls?

Shirts

The shirt is the key piece of both collections, combining the functionality of sportswear with the refined elegance of eveningwear. Great swathes of bold colour are perfectly suited to the summer heat, and it is here that the brashness of Chelsea’s reflex blue wins hands down. However, with slogan T-shirts now at their most popular since Frankie first said “relax,” way back in 1984, both sides are clearly missing a trick. AIG? Samsung? I despair, I really do.

Shorts

Shorts are of course a summer staple. This year, however, the rosy forecast has been overshadowed by the dismal economic climate: times are hard, even for the professional footballer. It is thus no surprise to see this era of austerity reflected in the now traditional lowering of hemlines. Once again, Chelsea are bang on the money – the reflex blue simply screams for attention, thereby protecting unsightly knees from unwarranted scrutiny.

Socks

This time Man Utd take the honours. These black poly-cotton knee-lengths are very forgiving for those who normally depend on heels to sharpen up their calves. Millions of United fans will be delighted!

Shoes

The right footwear is of course essential for tying these ensembles together. And although many of those watching were disappointed not to see Ronaldo looking spry in his Alexander McQueens, at least Gary Neville was every bit the dapper dandy we have come to expect.

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